Company
A systems company that intends to be its own first customer.
AIDEOLOGY TECHNOLOGIES PTY LTD builds two pieces of game infrastructure and plans to publish mobile titles on them. Nothing has shipped. This page describes what is actually being built and the decisions taken before there was any commercial reason to take them differently.
The argument
Adaptive difficulty is a monetisation lever wearing a lab coat.
The machinery is genuinely useful. A game that reads how a player is coping and meets them where they are is a better game than one with a fixed curve tuned to an imaginary average person. That is a real result and it has been for decades.
The machinery is also exactly what you would build if you wanted to detect the moment someone is most frustrated and put a purchase in front of them. Same model, same signals, same code path. The only difference is what the output is wired to.
So the interesting engineering question is not how to build it. It is how to build it in a way where the second use is structurally unavailable rather than merely discouraged. Our answer is that the difficulty subsystem has no access to purchase state, no access to the store catalogue, and no ability to trigger an offer. It cannot know whether you have spent money, so it cannot respond to it.
That is a constraint that costs revenue. Writing it down here, before there is any revenue to lose, is the cheapest moment to commit to it.
Commitments
Four decisions, made early on purpose.
Each of these is easy now and expensive later. That asymmetry is the reason they are on a public page rather than in an internal document.
01
Difficulty is blind to money
The adaptive difficulty subsystem receives gameplay signals only. It has no read access to purchase history, wallet balance, offer state or store catalogue, and no write access to anything that can present an offer. A player who has never spent and a player who spends weekly get the same curve from the same play.
02
Generated levels are solved before they are served
No procedurally generated level reaches a player until a solver has completed it and the difficulty estimate falls inside the intended band. A generator that occasionally emits an impossible level is not a shortcut we are willing to take, even though nearly nobody would notice.
03
Models train only on our own telemetry
Training data comes from our own titles and from players covered by the disclosures in the privacy policy. We do not buy gameplay datasets, we do not scrape them, and we would not accept another studio's data even if it were offered.
04
No automated decision about a person
Nothing we run decides whether someone gets access to something they paid for, or a refund, or a service. The Privacy Act transparency obligation for substantially automated decisions commences on 10 December 2026, and our disclosure is already written into the privacy policy ahead of that date.
Register
The verifiable part.
Everything in this section is on an Australian public register and can be checked without contacting us.
| Field | Value | Register |
|---|---|---|
| Legal name | AIDEOLOGY TECHNOLOGIES PTY LTD | ASIC |
| Entity type | Australian proprietary company, limited by shares | ABR |
| ACN | 698 536 953 | ASIC |
| ABN | 81 698 536 953 | ABR |
| ABN status | Active from 28 May 2026 | ABR |
| GST | Registered from 28 May 2026 | ABR |
| Main business location | New South Wales | ABR |
Where to check
The Australian Business Register publishes the ABN, its status, entity type and GST registration free of charge at abr.business.gov.au. The ACN is held by the Australian Securities and Investments Commission.
If a detail here is wrong
The register is authoritative and this page is not. If they disagree, tell us at contact@aideology.fyi and we will correct the page.
No postal address here
The registered office is recorded against ACN 698 536 953 at ASIC, which is the address with legal effect for service of a document. We do not duplicate it on this site.
Contact
One address for everything. Five business days for ordinary mail, thirty days for a privacy request.